RESEARCH PHASE
HANDS ON TESTING
FULL IMMERSION OF THE MARKET
UNDERSTANDING THE USE AND USERS
DISCOVERING THE GAPS
Who are the users?
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"My team uses the best equipment. To us that means DURABLE."
The Pro
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"Learning something NEW is part of the fun and the challenge."
The DIYer
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"I depend on my tools to LAST and get the job done"
The Contractor
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“It all begins with an INOVATIVE idea and my hands.”
The Gardener
DESIGN PHASE
MAKE IT STAND OUT
DESIGN CHALLENGE:
Bringing a new and innovative line of wheelbarrows to the market that are durable and last under extreme conditions.
LOOKING AT THE PARTS…
Wheelbarrows are mostly constructed of four main parts; the wheel(s), frame, tub, and handles. Understanding how these parts come together physically and visually was a key component to the success of the design.
TUB COMPARISON
Better material flow rate from ideal dump angle
Front load focus for more stable hauling
Impact tough nose for added stability
FRAME COMPARISON
EXTENDED HANDLE FOR OPTIMAL CONTROLE
HIGH CLEARENCE NOSE GAURD
WIDE FRAME STANCE FOR STABLE LOADING
BRANDING AND MARKETING
BRING IT TO LIFE
THEY SPOKE. WE LISTENED.
